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AdFreak / Latest freak
Stella looks at dying art of hand-painted ads Mother in New York hosted a screening of its short film Up There for Stella Artois at the Grand Hotel on Thursday night. The 13-minute film (embedded after...
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News by Online Media Gazette
Online Ads Are More Effective Than Traditional TV Ads In a recent report by Dave Kaplan, Nielsen’s senior VP of product leadership, and Beth Uyenco, director of global research at Microsoft, they found...
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Copywriting for Interactive Content
I used to sit down with my art director and hack away at ideas. We’d spitball, land in ambiguous places, plateau, leave it for the evening, come back, and figure it out. Then I’d whip up a script, we’d...
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B2B Marketers and Buyers need to interact differently
So I spent some time the other day writing about the 7 expectations of a social buyer and the more I thought about it, it became evident that it isn’t the expectations of a social buyer, but more so...
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Fast Changing Consumer Behavior Forcing New Business Models
According to PricewaterhouseCoopers' Global Entertainment and Media Outlook: 2010-2014, global entertainment and media spending is expected to rise from $1.3 trillion to $1.7 trillion by 2014, growing...
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10 Tips For Advertisers To Go Viral On YouTube | Nice article | Recomendado
When it comes to advertising with videos on YouTube most companies are going about it entirely the wrong way. A lot of advertisers are stuck in the 30-secong television ad mentality and don’t know a...
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Celebrities repel consumers, but advertisers still love them
Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero. Celebrities repel consumers, but advertisers still...
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Tips for Effective Storyboarding
If a picture is worth 1,000 words, how much could I get for a strip of eight? Whether you’re working on an interactive project, commercial TV spot, animation, or indie film – storyboards are an...
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Jordan Gets Comfortable With Hanes (Again)
Hanes can’t get enough of Michael Jordan. The basketball pro is yet again the star of new ads in an ongoing campaign for men's underwear, dubbed "Hanes Flight 23." The TV spots, breaking this week,...
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Corona Light Debuts First Multimedia Push
Crown Imports has launched its first national multimedia campaign for Corona Light. The effort—including television, out-of-home and digital (Facebook and rich media ads)—positions Corona Light as the...
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“As Seen on TV” and Building Trust
Author Alex Between the Shake Weight, the rise of the Fashion Print Snuggie, and the deceased but, eerily still active Billy Mays, it occurs to me that we may be witnessing somewhat of an “As Seen on...
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“Old Spice Guy” Ad Wins an Emmy
Samuel Axon Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial. The spot starred former NFL wide receiver Isaiah Mustafa...
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The Devolution of Advertising
Author matt Digital content consumption has become more and more a part of everyday life. In fact, watching video online as seen a 46% uptick over the past year*. And while television has remained the...
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Strategy – Give Your Online Business a Good Pair of Eyes
Make no mistake. In the kind of ocean the world-wide-web is, it is essential that you learn to navigate if you do not want to get lost. Building a strategy for your online business is going to help you...
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10 Social Media Marketing Ideas That The Experts Are Talking About
Social media is empowering startup brands and forcing established brands to create new measures of success for their campaigns. The day and a half I spent at the Social Media Strategies conference was...
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Touchpoints Bring the Customer Experience to Life
In the first two pieces in this series we looked at defining customer experience, and using a customer journey map to gain more insight into how customers engage with your organization. A customer...
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5 Lessons from Coca Cola’s New Content Marketing Strategy
Coca Cola has been part of popular culture for over 100 years and has been called a “Vision Brand“. Its marketing and communication is purposeful and connects with its audience in a way that makes it...
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30 Very Attractive And Creative Advertisements
Advertisements are getting more creative with the time. I feel there is so much competition in the market this is the reason every company try to make their product look different than other and to...
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When is Media not Media? When it’s Social media
Not sure about that. We see ideas made out of it every day. Whether they are hashtags, blogs, tweets or and invitation to share based around content. Look at the success of the recent Wispa launch on...
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Relación entre la cantidad de tweets sobre una url y su ranking en Google....
Siempre se habla de la importancia que tiene Twitter con respecto al posicionamiento de una url determinada en las búsquedas orgánicas de Google, hasta ahora teníamos pocos datos pero un estudio de...
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